BORN ELECTRI C. The world is in motion. We are in motion. And motion always means something exciting: change. BMW i is a far-reaching and ground-breaking concept for sustainable mobility, presenting visionary electric vehicles and networked services, inspiring design and a new understanding of what premium means – strongly defined by sustainability. Not tomorrow, but today. BMW i – proof that sustainability and pure driving pleasure can complement each other perfectly. BMW i. THE FUTURE OF MOBILITY.