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강원도 DMZ관광 활성화 방안 연구 - ii - 3.2. 남북 관광교류의 거점··············································································26 3.3. 통일관광특구 추진···················································································26 3.4. 접경지역 3대 모델화 사업······································································28 Ⅲ. DMZ 관광의 동향···············································································30 1. DMZ 관광의 일반적인 동향 ·········································································· 30 1.1. DMZ 관광의 대표 관광목적지 : 판문점··················································30 1.2. 외국인 관광객을 위한 당일 관광상품······················································ 31 1.3. 수학여행․안보체험 학습관광··································································33 2. 강원도 DMZ 관광의 특성 ··············································································34 2.1. 감소하는 DMZ 관광객 수········································································34 2.2. 전망대와 땅굴 중심의 안보관광······························································ 36 2.3. 생태관광 초기 단계·················································································38 2.4. 여행사 상품 판매 미흡 ··········································································39 3. 강원도 DMZ 관광 상품화의 장애요인 ·························································41 3.1. 군사시설보호법에 의한 입출입 규제 ····················································41 3.2. 관광자원의 분산으로 인한 접근성 불량··················································41 3.3. 관광 프로그램의 차별화 미흡··································································42 3.4. 관광시설 부족 및 편의시설 낙후 ··························································· 43 3.5. 홍보 및 마케팅 미흡···············································································44 Ⅳ. DMZ 관광 실태조사 분석··································································45 1. 조사 개요·······································································································45 1.1. 조사 목적································································································45 1.2. 조사 설계································································································45 1.3. 설문의 구성·····························································································46 1.4. 분석방법··································································································48 1.5. 인구․사회학적 특징···············································································49