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14 19.4 The Organisers reserve the right to arrange doping tests at all matches and training sessions during the Peace Cup. 19.5 Only the Organisers are empowered to decide at which laboratories and who shall carry out the analysis of urine samples. 19.6 Every player in a Participating Team, including substitute players, will be liable to undergo doping tests. Any players or Participating Team that refuses to undergo a doping test or falsifies the result of a test or attempts to do so or is found guilty of having taken prohibited substances, whether intentionally or not, shall be referred to the Executive Committee of the Peace Cup and severely punished by the Disciplinary Committee. 19.7 Furthermore, reference is made to the FIFA Doping Control Regulations, which contain a list of prohibited substances and methods. ARTICLE 20. EXPLOITATION OF COMMERCIAL RIGHTS 20.1 The Organising Committee owns all of the rights relating to the brand of the Peace Cup, including the name “2009 Peace Cup ndalucía” the official emblem and official mascot on a universal basis. 20.2 The Organising Committee owns all the marketing and broadcast rights and all other rights relating to or accruing in connection with the Peace Cup and its organisation. 20.3 Marketing rights mean the right to exploit the Peace Cup commercially by all means and in whatever form (currently known or developed thereafter), in particular and without limitation, by means of advertising, promotion, marketing, merchandising, commercial valuable goods, licensing, franchising, sponsorship, use of logos, filming, images, identifying music/sound, interactive matches and programmes, DVD, CD-ROMS, home video, virtual advertising, designations, concessions (e.g. food and beverage concessions), display at the venues and on website, hospitality of commercial affiliates and publications, musical composition, commemorative coins, medals and or stamps, directly related to the Peace Cup. 20.4 The Organising Committee shall exploit, exclusively, all of the marketing rights relating to the Peace Cup. 20.5 A Participating Team in the Peace Cup has no marketing rights in connection with this competition. Any commercial activity of a Participating Team related to the Peace Cup must be approved by the Organising Committee. 20.6 Media rights shall mean the right to broadcast, cause to be broadcast, record, process or transmit the Peace Cup by radio, television, internet and or other form of transmission of audio and or video signals that exists or becomes available in the future, be