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목 차 - iii - 2. 지역주민의 DMZ 관광에 대한 인식······························································· 53 2.1. DMZ 이미지····························································································53 2.2. DMZ 자원 보존․관리에 대한 평가 ························································54 2.3. 안보관광지에 대한 인식··········································································55 2.4. DMZ 자원의 개발방향·············································································59 2.5. DMZ 자원의 세계문화유산 지정에 대한 의견·········································59 3. 관광행태 분석결과························································································· 62 3.1. 관광객의 지역별 분포·············································································· 62 3.2. 방문 횟수································································································ 64 3.3. 동반자 형태····························································································· 65 3.4. 정보매체 활용··························································································66 3.5. 관광자원에 대한 평가··············································································68 3.6. DMZ 관광동기 요인 분석········································································70 3.7. DMZ 관광동기와 만족도간의 상관관계분석 ··········································· 72 3.8. 재방문 의사····························································································· 75 4. DMZ 관광에서 보완되어야 할 사항 ·······························································76 4.1. DMZ 관광의 필요시설············································································· 76 4.2. DMZ 관광 기념품····················································································78 4.3. DMZ 관광 체험프로그램 개발 방향························································80 4.4. 기존 안보관광의 명칭에 대한 의견························································· 82 5. 종합분석 및 시사점 ······················································································· 84 5.1. 주민의식 종합분석···················································································84 5.2. 관광행태 종합분석···················································································84 5.3. 시사점······································································································86 Ⅴ. 강원도 DMZ 관광 활성화 방안·························································88 1. 기본 방향과 추진과제 ·············································································· 88